Rumors abound lately that the Longmont Daily Times-Call newspaper is about to be sold. Those in the know are mum about the matter. But there’s enough to suggest that, indeed, the Times (or the Times-Call) they are a changing.
The newspaper business has not been fairing well. According to the Newspaper Association of America, daily newspaper readership peaked in 1984 at 63.3 million. By 2008, daily circulation had dropped more than 20 percent to 48.6 million. Since 2000, newspapers have also seen a precipitous decline in advertising revenues. A University of California Davis study reports that advertising revenue, adjusted for inflation, was lower in 2008 ($38 billion) than in every year since 1975. According to the study, figures for 2009 are likely to be similar to those of 1965.
Read the entire article in Free Range Longmont: The Times…, they are a changing?
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